It looks like Sony is the latest company to dive into the laser-based projector section as they unveiled it today at ISE. The projector doesn’t have a name yet, but it will be joining the company’s F-series projectors. The device will not only be the first for Sony, but it is also an industry first. Sony is saying that this projector will be the first laser projector to feature 3LCD display technology, 4000 ANSI lumens, and a native WUXGA (1920 x 1200) resolution. The high brightness level will also make the projector the brightest laser-based projector to date. The Laser Light Source Projector will be much like its smaller counterparts in that it won’t have to worry about image focusing. It also will have an extra long 20000 hour lamp life as well. “This announcement marks an exciting shift in the market. Sony’s pioneering technology delivers on the promises made to our key partners to produce innovative products that perform and exceed market demands. Installation projectors not only have to reproduce the highest quality images but also be relatively maintenance free and eco-friendly. The Laser Light Source Projector delivers on all accounts being mercury free, offering an incredible brightness of 4,000 lumens,” said Robert Meakin, Business and Education Product Manager, Sony Professional Solutions Europe. The projector will be on display this week at ISE and is expected to release sometime over the summer.