Every year the Toy Industry Association releases their Toy of the Year. However there is one group that is against toys who are called the Campaign for a Commercial-Free Childhood. These people are highly against the fact that advertisers aim most of their products towards their children because the children will remember the ads easier and be able to influence their parents to purchase the products. To help their stance they have been giving out their own award that they call the Toys Oppressive and Destructive to Young Children Award (TOADY). The award is given to toys that promote violence and/or sexuality to children under 12. The award is also based on how much the product pushes branded entertainment at the expense of childrenâ€™s play. This year out of the five entries one of them is last yearâ€™s Jakks Pacific EyeClops mini projector. This tiny LED based projector uses D-cell batteries and can easily travel with kids virtually anywhere. The members of CCFC have put the harmless projector onto the list because they claim that it prevents kids from exercising and playing. Instead they say it distracts them from the activities surrounding them. For example: kids could go camping and use the projector to display a movie onto the walls of the tent when they could be roasting marshmallows on an open fire, getting eaten alive by mosquitoes, and telling scary stories that will keep them up all night long.
[via The Fast Times]