Digital Cinema Implementation Partners (DCIP) is a joint venture owned equally by exhibition industry leaders AMC Entertainment Inc., Cinemark USA, Inc. and Regal Entertainment Group, representing more than 14,000 screens in the U.S. and Canada. Recently DCIP announced a deal to install thousands of digital movie projectors starting next year in the US. Each new theater will cost about $70000 each. DCIP is receiving help from several major movie studios including Lion’s Gate, Paramount, Fox, Universal Studios and Disney. In order to show their films, the studios will be paying between $800 and $1000 per film. DCIP has also announced that they plan to make a separate deal with Warner Bros. and Sony Pictures to install digital projectors around the world. The deal with Sony will involve using Sony’s 4K SXRD projectors, the SRX-R210 and SRX-R220. The new theaters are expected to be able to display not only digital movies, but 3D movies as well. This is good news for the dozen 3D movies expected to debut next year. Both the DCIP and the major movie studios expect this deal to help lure guests back to the theaters and away from their HDTVs.