John Horton is the landlord of The New Inn in Walsall, England. He is also owner of the local pub that the locals call the Pretty Bricks. Recently Horton has been suffering with low sales due to a local smoking ban that prohibits smoking in all public establishments. Horton realized that the ban was going to effect his business, but he never it would be as bad as it is. He decided to take a strange approach to the problem and turned the second floor of the pub into a cinema. He shows a combination of old and new movies including some classics like Casablanca and the Marx Brothers. This new addition to the Pretty Bricks has actually started to increase the amount of guests to the pub. Horton commented to say, “People may want to come to watch a film in the pub and enjoy the atmosphere with a pint of real ale.”

[via Red Orbit]

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