EYE has introduced a new method of advertising to travelers in Sydney, Melbourne, and Brisbane airports. Projectors placed at specific locations at the Qantas Terminals allow consumers to “touch” advertising, giving them various options to choose from. According to Mike Tyquin, CEO EYE Media, Australia and New Zealand, “The media strategy for the first execution for client Ford was devised by Mindshare Melbourne and executed creatively by JWT’s experiential division, Experiencelab which has set new benchmarks for what is possible within airport terminals.” EYE is a leader in digital technology. They operate various airport, roadside billboard, and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America.

[via The Moodie Report]

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