For a JVC “Hi-Def Experience!”, prepare yourself for Schneider Optics Cine-Digitar Anamorphic 1.33X Lens System for use with JVC home cinema projectors. From May 22, 2008 through October, 2008, the JVC “Hi-Def Experience!” will visit various NASCAR events, air shows, county fairs, balloon festivals and other events across the country for a tour. JVC has outfitted a 48-foot double expandable tractor trailer truck and a 53-foot straight tractor trailer truck for the tour which is scheduled to include nearly 30 events in 19 states, and around 12.7 million attending.

Rod Sterling, Chief Engineer, JVC North America R&D Center states, “We chose the Schneider lens for our projector demonstration because of its superior optics“, he adds, “We’re very proud of our projector and its performance capabilities, and we’ll be showing it off to thousands of people during this tour, so it’s important that we use a lens that delivers the best possible performance. After evaluating what was available, we decided that the Schneider lens offered the best optical performance combined with a well-designed mount.“

The Schneider’s Cine-Digitar Anamorphic 1.33x Lens will allow incredible full-screen Cinemascope images without an effect called “letterboxing”, which is a troublesome effect that has black bars appearing above and below the image during 16:9. The JVC “Hi-Def Experience!” tour vehicles offer demonstrations that include a home theater room that includes a DLA-HD100 front projector and the TH-F3 Front Surround Home Theater System. Various places the tour will stop include the “San Diego County Fair, Quick Chek Balloon Festival in Readington, New Jersey, Taste of Buffalo, Summerfest in Milwaukee, the Minnesota State Fair”, and many other similar events.

[via PR Web]

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