3D Projection Industry is Slow to Adapt

According to Chief Executive Jeffrey Katzenberg, “Things haven’t progressed as well as I had hoped…” he adds, “I feel as though things have dragged along, and it’s been pretty disappointing,” as he talks about the 3-D projection industry is not progressing as expected. The theaters in the industry are slow to change quite possibly due to market concerns, but Katzenberg’s commitment to this technology has led him to make all future films in 3-D, which costs around $15 million per film. The current situation in the cinema industry is that around 4,000 of 37,000 screens are digitally equipped, and out of those around 1,000 have the capabilities of 3-D technology. The reason for all of the current disagreement is because future analysis has shown that there will not be enough 3-D screens for the movies that are to be released in the coming years.
[via Reuters]




