Recently, the Society for Information Display (SID), a leader in electronic-display technology, announced their 3D addition for Display Week 2008, May 18-23, 2008, at the Los Angeles, California Convention Center. This Special Session on 3D in Cinema, scheduled for Wednesday, May 21, is set to feature talks from experts in this field of technology, in addition to topics on the 3D projection process. RealD will provide stereoscopic equipment with viewing glasses for the audience. Companies such as “DreamWorks Animation, Dolby Laboratories, Quantel, Real D, Sony Pictures Imageworks and 3ality Digital Systems” will present at the center. As conversion to digital cinema continues to increase the cinema-focused consulting and research firm estimates that “by 2013, half of all cinema screens worldwide will have converted to digital projection technology from traditional 35mm projectors, whereas about 5 percent of the global total had made the conversion as of late 2007.” According to Brian Berkeley and Brian Schowengerdt 3D in Cinema session co-chairs, “Today’s 3D experience isn’t, as they say, your grandparents’ 3D movie. Some people still associate 3D with the gimmick-filled horror films that first emerged in the 1950s, but the technology today is both more impressive and more subtle. To truly appreciate it, you have to not only see it but understand how it works, as well.”

[via Business Wire]

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