With the projector market advancing the way it is some manufacturers finding it difficult to keep up, BenQ Canada Corp., a leader in projector technology announced that this year the focus of their marketing campaign will be in projector and LCD monitor sales. In 2003, BenQ made an impact on the industry with its previous marketing endeavors; doing so well at that time, the company changed its strategies. Mike Booker, general manager at BenQ Canada stated that “We’re at a stage now where a lot of companies are replacing their projectors because they’ve hit their maturity. BenQ can benefit from this trend.”

[via IT Business]

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