As the projection technology advances, so will the theaters with upscale promotions such as luxury theaters with VIP seats that cost about $15 to $35 a ticket. Not only has the theater seating changed, but the projector technology itself through three-dimensional imaging. When the movie â€œBeowulfâ€ in 3D was played, theaters were sold out, this movie alone brought in enough revenue to make cinemas seriously think about the possibilities of more 3D movies. Other movies such as â€œU2 3Dâ€, and â€œHannah Montanaâ€ were also movies that did rather well at the cinema due to 3D technology. When doing a price comparison, we can see that â€œDolby 3D Digital Cinema is somewhere between 20,000 and $30,000 to bring a complete 3D experience technology into theaters.â€ The screen doesnâ€™t have to change, so both standard and 3D movies can be played in the same theater. The only issues with 3D movies is the bulky glasses that you have to wear, but only time will tell when technology will make these obsolete.